In this era of technology and digital marketing it is necessary to make better strategy for your brand promotion with social media. Social media becomes essential thing which can help you in a way you never imagined. Social media for brand marketing results in higher conversion rates in a few distinct ways.
Steps required for efficient social media marketing:
- Define Your Objectives
- Create a Policy
- Offer training
- Plan ahead
- Don’t be afraid to post multiple times
- Share on the right platform
- Experiment with Facebook Ads
- Measure your efforts
Encourage gathered people to check in at your event, take photos and then post them on Facebook, Twitter, and Foursquare. Must create a hash tag for your event and promote it well in advance, then post it notably on several occasions so that customers will remember to use it for their social media posts.
When it comes to brand promotion, social media is one of the most dominant tools available. By using various strategies you can promote your brand and create lot more traffic on your site. Most of Twitter users can post messages around 140 characters, share photos/videos; create custom lists, and more. Promote your brand on Twitter with Twitter cards, paid promotions.
Some social media options for better brand promotion:
- Facebook – It has over a billion users and lets users connect with friends and share posts it is the most common and beneficial method for promotion.
- LinkedIn – It is a business focused online arrangement where user share links, join groups, add connections, and search for connections by company and more.
- Pinterest – Using it your can share images/videos on customizable board and it has almost 50 million users.
- Google+ – Its social network allows you to set up and create Circles of people for organize contacts and target messaging.
- Slide Share – Using this you can upload and share slide-presentations, achieve insight into who is screening your presentations, gather business leads and more.
- Offer pop – It is a social media platform for businesses to recruit, connect and convert customers. You can use it in different ways for your effective marketing of your brand.
Benefits of brand promotion:
- Increased brand recognition & loyalty
- Mass outreach at low cost
- Alternative business card
- Increase foot traffic and sales
- Direct interact with your customers
- Get lots of valuable web page links
- Higher conversion rates