If you want an professional website which represent your business and take your brand to the next level then you should consider below points for your website.
Website design and layout must be non-cluttered. It must make navigating from and in between pages easy. The new, unique visitor, must be able to decipher the layout at a glance, and easily find relevant information within seconds. Websites with too many features complicate access, and result in high bounce rates.
It must readily communicate the message. This requires placing content areas such that it is the first thing that a new user engages with. Best practices include: avoiding banner look-alike content areas, selecting the proper font and font size, adding the right amount of content space, and adding crisp and to-the-point information.
The website must stand out from the crowd. The design and layout should be unique and hence grant users a more engaging user experience. Using standard templates makes the business appear as less interested in its online existence. This causes visitors to assume that the business is not really approachable through their website.
On average, people spend a maximum of 8 seconds to decide whether a website is engaging enough. If the website design, layout, and coding is heavy it automatically translates into higher loading times, and hence reduce the time your visitor gets to spend engaging with the website itself.
A vast majority of potential visitors are accessing websites through smart devices including mobile-phones, tablets, etc. Hence, a professional website is one that can easily recognize the screen size and re-align itself to display and makes it easily accessible on all screen sizes, without much effort.